A leading low-cost carrier, AirAsia is a well-known name for anyone who considers themselves a traveller. This leading airline offers a wide array of international and domestic flights guaranteed to make travel easy for everyone. Headquartered near Kuala Lumpur in Malaysia, AirAsia is now the largest airline in Malaysia by fleet size and destination connectivity. This airline enables international and domestic flights across 165 destinations in 18 countries. At times where planning a vacation by flight was considered only suitable for the rich, AirAsia changed the rules of the game with its low-cost prices and exceptional customer service.
In Malaysia, the terminal at Kuala Lumpur International Airport (KLIA) is constantly busy with flights taking off to various destinations through the day. Among The Association of Southeast Asian Nations (ASEAN), AirAsia enjoys the status of a leading carrier offering cheap flights across 132 routes. There are also 40 routes that are connected via AirAsia solely amongst all airlines making it the number one choice for any travel destination.
A look at the journey of this airline
AirAsia began its journey in 2001 when founders Dato’ Sri Dr. Tony Fernandes, Dato’ Pahamin Ab. Rajab, Dato’ Kamarudin Meranun and Dato’ Aziz Bakar bought controlling rights in AirAsia. At the moment, it was owned by HI COM Holdings Berhad but the board saw immense potential for this carrier and purchased it for the low price of RM1. The new owners settled the debts for this airline and set out to completely rebrand AirAsia as a low-cost carrier.
In 2002, AirAsia offered cheap flights and began its new life with only 2 aircrafts offering travel opportunities between six destinations. However, since then, there has been no looking back or this brand which now covers over 65 destinations in 18 countries. With a staff base of over 8,000 employees, this airline has become the leading name for anyone looking for cost-effective domestic and international flights in Asia. For domestic flights within Malaysia, the multiple hubs and exhaustive trips at affordable fares enable a large number of people to travel through the year without breaking the bank.
In 2010, AirAsia group, achieved two noteworthy milestones, that of flying its 100 millionth guest and breaking the RM1 billion profit barrier. Continuing with its growth, in 2011, the company introduced two additional hubs, Chiang Mai for AirAsia Thailand and Medan for AirAsia Indonesia.
Low-cost fares at AirAsia
Succeeding as a low-cost carrier is not easy with the immense overheads required to keep an airline functioning smoothly. The policies and strategies adopted by this Malaysian airline as a whole ensure efficient business practices. Some of the techniques that have contributed to the resounding success of AirAsia include:
Low-cost with basic features
To eliminate running cost and reduce overheads on its domestic flights, AirAsia does not offer its customers frequent flyer miles or independent lounges at the airport. In addition, meal combos are not made compulsory but rather given as a choice to customers. This allows people travelling on short-haul domestic flights to save on airfare.
Exceptional turnaround of flights
AirAsia has the fastest turnaround of 25 minutes in the entire region making it the most effective airline. This quick turnaround reduces expense and enhances customer convenience by enabling multiple domestic flights.
To reduce travel time and cost, AirAsia offers flights that only go from one stop to another without intervals. Domestic flights and other short-haul flights that are under 4 hours fly non-stop, thus reducing the need for overheads at every stop.
These policies along with intense safety and customer service guidelines have made it the most cost-effective and trusted brand name in the sky.
The company offers an exhaustive and most comprehensive flight network owing to its affiliate and partners. These include:
AirAsia Berhad (Malaysia) with hubs in Kuala Lumpur, Kota Kinabalu, Penang, Johor Bahru, and Kuching.
AirAsia Indonesia established on December 8, 2004, through a joint venture between AirAsia International Ltd. and PT. Awair International, with hubs in Jakarta, Bali, Surabaya, and Medan.
Thai AirAsia, established in 2004 as a joint venture between Asia Aviation and AirAsia Investment. Thai AirAsia operates from hubs in Bangkok, Phuket, Chiang Mai, Krabi, U-Tapao, and Hat Yai.
Philippines AirAsia, a wholly owned subsidiary of AirAsia Inc., and operates international and domestic flights out of Manila, Cebu and Kalibo (gateway to Boracay).
AirAsia India, established in 2013, as a joint venture between Tata Sons Limited & AirAsia Investment Limited. The airline currently operates flights from its current base in Bengaluru and Delhi to Chandigarh, Goa, Guwahati, Hyderabad, Imphal, Jaipur, Kochi, Pune, and Visakhapatnam.
AirAsia Japan formed as a joint venture between AirAsia Investment Ltd, Rakuten Inc, Noevir Holdings Co Ltd, Octave Japan Infrastructure Fund and Alpen Co Ltd. The airline plans to operate from Nagoya.
AirAsia X, established in 2007, it is the long-haul, low-cost affiliate carrier of the AirAsia Group and currently flies to destinations in the Asia Pacific region. It offers services in Malaysia and Thailand and operates from its hub in Kuala Lumpur.
Booking your ticket at AirAsia
1. Visit the AirAsia homepage
2. Search flights by keying in the place of your origin and destination
3. Add the promo code in the box provided
4. Select the flight you want from the list available
5. Choose the add-ons which offer a value pack and a premium pack at an additional price
The value pack includes a 20kg baggage allowance, 1 meal, Standard seat selection, Baggage Delay & 1-hour On-time Guarantee Insurance by Tune Protect (except DJ flights).
The Premium Flex includes many more benefits such as 20kg baggage allowance, 1 meal, Hot Seats selection, AirAsia Premium Red Lounge (up to 3 hours per access), Baggage Delay & 1 hour On-time Guarantee Insurance by Tune Protect (except DJ flights), 2X change of date/time, Xpress baggage and Xpress boarding
6. In case anyone requires a wheelchair access you can also request for one by ticking yes on the option given below. Verify all ticket details and value add-ons and click continue
7. In case you are travelling with any guests, fill-in the guest details in the form.
8. Choose from Add-ons at additional prices such as
Checked baggage: Pre-book your checked baggage now to enjoy the best rates. Extra charges apply to oversize or overweight cabin baggage. Sports equipment includes Golf, Surfboard, Bicycle, Skis/Snowboard, Cricket, and Diving gear. Any other sporting equipment not stated here is accepted as part of your checked baggage allowance.
Santan combo meal: Each pre-booked meal comes with a complimentary drink
Hot Seats selection: Enjoy priority boarding and extra legroom with Hot Seats.
Inflight comfort: Stay snug onboard with AirAsia’s essential comfort kits or plush duvets
Inflight entertainment: Enjoy access to hours of movies, TV series, music, games, and magazines
Flight Cancellation/delay benefit
Loss or Damage to Baggage and Personal Effects Benefits
24- hour Worldwide Travel Assistance Services
Personal Accident benefit
9. Review the details and pay by one of the several methods credit card, UnionPay, BigPay, Online Banking or e–gift voucher. Click purchase to get your tickets.
Adding convenience with the shuttle bus service
For individuals arriving or departing at either Senai Airport or Changi Airport, travelling just became easier with the AirAsia shuttle bus service. Individuals can simply avail this service by selecting it as an add-on while booking their ticket. Keep in mind that this service has to be pre-booked and cannot be purchased over the counter at the bus station.
Going digital with AirAsia
Along with leading operations at minimum cost, AirAsia has also always been one step ahead in the digital world. This company pioneered ticketless booking in Asia in March 2002 by allowing guests to pay for their bookings by credit card over the phone.
In 2010, AirAsia launched a new booking system by the name of New Skies, which allows customers to better manage their online bookings. Individuals can book their tickets by credit card on their website or even more simply using the AirAsia mobile app.
Customers can view all offers and discounts on international and domestic flights with this app. in addition, one can book tickets and check-in seamlessly with this app. It also offers customers an option to choose their seat, place an order for an in-flight meal and opt for travel insurance simultaneously through the app itself. Once booked, the customers receive a mobile barcode that they simply scan at the airport kiosk to print the boarding pass. For those not wanting to wait for a paper boarding pass, an e-boarding pass can be generated that takes the customer straight to the gate (in case there are no bags to be checked-in).
The app also eliminates the need to constantly track and hunt for deals on the website instead, with a simple and easy user interface, the mobile app allows customers to streamline their search and quickly peruse the offers available on flights. In addition, customers can stay easily connected with the airline to stay aware of their booking details, flight information and details in case of any change.