What is Stat Wars and why does it sound suspiciously like that blockbuster that’s coming out at the end of the year, you ask? Well, we’re all big Star Wars fans here at ShopBack. *cue theme music*

We like to show our nerdy and geeky side by hosting Stat Wars – a grand duel where we pit Singles’ Day, Black Friday, Cyber Monday and 12.12 against one another and observe the retail battle in numbers.

*Meanwhile, watch out for our latest 2020’s 11.11 grand sales this year! Get prepared and gear up for the biggest sales all year round – and find out where you can get the best deals.

Read our 11.11 sales guide here:

ShopBack 11.11 Sales

In 2017, we started earlier for Stat Wars: The Last Jedi (yes, before the movie hits in Dec 2017).

We take a look at the 2017 performance of Singles’ Day in Southeast Asia (Singapore, Malaysia, the Philippines, Indonesia, Thailand) and Taiwan.

We call it – The Jedi Order.

stat wars infographic singles day

Interesting Findings From Singles’ Day 11.11 Sales 2017

*Data gathered from six countries: Singapore, Malaysia, the Philippines, Indonesia, Thailand and Taiwan

1. Close to 6,000 orders were made in an hour. That’s six times of our usual performance! Malaysia topped the chart with over 40 orders made per minute, followed by Singapore with 22 orders made per minute.

2. Alibaba shared that 90% of their sales were made on mobile. On ShopBack, while the app traffic did overtake web traffic in all six countries, it wasn’t significantly higher.

This showed that desktop usage is still prevalent in this part of the world. Take a look at the percentage ratio below:

 Country/Ratio Web App
Singapore 40% 60%
Malaysia 40% 60%
The Philippines 25% 75%
Indonesia 30% 70%
Thailand 40% 60%
Taiwan 40% 60%

3. Almost 60% of the web and app traffic came from new customers. This signals the possibility that Singles’ Day has encouraged people who don’t have the habit of shopping online to jump on the bandwagon. The attractive deals, promotions and Cashback have encouraged customers to give online shopping a try.

4. Customers earned over USD200,000 in Cashback, with the top spender chalking up almost USD4,000 of savings for his or her travel bookings. (We wonder where they’re going.)

5. Each customer spent an average of USD30 on Singles’ Day.

6. General marketplace and fashion emerged as the top shopping verticals across six markets. Pulsa (pre-paid phone credits) overtook the fashion vertical as most popular in Indonesia.

7. Lazada has successfully dominated Southeast Asia as the most popular store in Singapore, Malaysia, Philippines, Indonesia and Thailand.

8. British online fashion and beauty store ASOS snagged the top three spots on Singles’ Day for Singapore and Taiwan.

9. Contrary to popular belief, the most popular shopping time belt was not the first hour of Singles’ Day (12:00AM – 12:59AM). While it stayed true for Singapore and Malaysia, here are the most popular shopping timings for other countries:

  • Philippines: 9:00PM – 9:59PM
  • Indonesia: 11:00AM – 11:59AM
  • Thailand: 8:00PM – 8:59PM
  • Taiwan: 10:00PM – 10:59PM

Did any of this data surprise you? Stay tuned and look out for our Stat Wars Black Friday and Cyber Monday edition where we go over to the dark side. ?