As we become more environmentally friendly and ethics play a bigger role in the cosmetics industry, more brands are taking steps to become cruelty-free cosmetics brands. Which brands are cruelty-free? We’ve compiled a list of some well-known ones.

If you are against animal testing, here are a couple of cruelty-free cosmetic brands that are registered under PETA (People for the Ethical Treatment of Animals) which is an organization that exposes animal suffering in various industries. Together, we can play a part to support ethical practices.


Image Credits: COVERGIRL LA | Facebook

CoverGirl has recently been certified by PETA in 2018, and we especially love their concealers. Try their new products and ingredients out and purchase CoverGirl cosmetics without feeling the guilt of animal testing!

E.L.F. Cosmetics

Image Credits: e.l.f. Cosmetics | Facebook

E.L.F. Cosmetics has always earned high praise for its quality products and have been PETA certified since 2005. What’s more, only 100% cruelty-free and vegan ingredients and materials are used in their products. Did we forget to mention that their cosmetics are all pretty affordable as well? What a stunner!

Get E.LF. Cosmetics on Lazada today!

Too Faced Cosmetics

Image Credits: Too Faced Cosmetics | Facebook

Too Faced has been PETA approved since 1998 and has not wavered since despite controversy. They are known for their pretty palettes as well. The company is still in the midst of adding more vegan options, so do look forward to that!

Get Too Faced Cosmetics on Lazada today!

Tarte Cosmetics

Image Credit: Tarte Cosmetics

 Tarte Cosmetics carries plenty of vegan options like their Shape Tape Contour Concealer and Lights, Camera, Lashes™ 4-in-1 Mascara. Certified by PETA in 2014, Tarte Cosmetics remains cruelty-free till today. It has a wide range of products and is a pretty and affordable makeup brand!

Get Tarte products on Sephora today!

Becca Cosmetics

Image Credits: BECCA Cosmetics | Facebook

Becca Cosmetics’ highlighters are not only popular in demand, but also cruelty-free! Their amazing selfie-ready foundations are also to die for, which will glam up your look in no time! Becca Cosmetics carries various vegan product options as well, so do check out their cosmetic range!

Get Becca products on Sephora today!

Kat Von D Beauty

Image Credits: Kat Von D Beauty | Facebook

Kat Von D Beauty is one of the many brands that formerly tested on animals but transitioned to vegan and cruelty-free products. Kat Von D, the founder, mentions that she is very delighted with the performance of the new vegan and animal testing free products. We recommend their Tattoo Liner (RM 93) for long-lasting cat-eye lashes!

Get Kat Von D products on Sephora today!

Urban Decay

Image Credits: Urban Decay Cosmetics | Facebook

Urban Decay’s spectacular Naked palettes are always one of the most anticipated in the beauty industry. We are proud to announce that Urban Decay has joined the animal testing free list on PETA! They have marked all their products vegan and cruelty-free, so you can shop with assurance.

Get your Urban Decay Products on Sephora today!

Cruelty-free cosmetic brands are added to the PETA list every year. However, there are certain brands with a limited range of cruelty-free products. Do check out the PETA official website for the full list of cruelty-free brands!

Shop cruelty-free cosmetics on Sephora, Lazada and iHerb. Don’t forget to shop through ShopBack for cashback!