Nowadays, selling on social media has become a thing. How else would businesses reach their potential customers but by going straight to them and infiltrate the sites they spend most of their time on. One popular way to sell is on Instagram. It is image-based sharing so it would seem like a shopping site when you browse through the photos.

As young entrepreneurs, some of us would want to try our luck in online businesses starting off with the easiest to set up like Instagram. Here are the steps on how to build your own online clothing store.

1. Think about what kind of clothes to sell

There are many types of clothes and you can choose specifically what you want to sell. Know and understand where your resources will come from. Will your items be pre-loved or second hand but in good condition? These are the clothes that have been worn once or unused by a previous owner. You can also sell ready-to-wear clothes from a supplier or custom-made. For categories, you can focus on men’s, women’s, or kid’s wear. This is an integral part of the business because this decision will be the basis of the next steps.

2. Get items from your sources and calculate your selling price

Once you have decided on what to sell, time to prepare them for actual selling to customers. You have to know where to get your items and avoid running out of stock. When you get your supplies, you have to make use of your accounting skills and set an amount of how much it would cost. This requires research in terms of setting the price range that will match the industry standards and your competitors. Having the right price will attract customers and make you earn steady income from this business.

3. Come up with a shop name, logo, branding, and description

Based on the items you will sell, you must name your online shop. Take note that you have many competitors in online clothing shop industry, so make sure that you will have branding recall. As with all brands, you must have your own logo and description. It will also be something that will reflect on the overall look and feel your Instagram account. How your gallery will look like should match your branding and be consistent all throughout. In this way, you will be known just by looking at your feed.

4. Prepare for the payment options and shipping

As with all online shops, the real challenge is making sure payments are made and delivery is fast and accurate. For online Instagram clothing shops, the usual payment options are personal bank accounts or money transfer. This detail must be clear because this is where your income will fall into. Aside from shipping and delivery, there are other ways that a seller can give the product to the buyer. You can also do meet-ups and pick-ups for nearby customers.

5. Create the Instagram account for your shop

Sign up to Instagram

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Once you have finished the planning stage, you are now ready to create your Instagram account. Use your logo as your profile picture. Write a short description about your brand and items for sale on the “bio” section. Make sure your shop name stands out.

6. Take IG-worthy photos of items for sale and upload them

Create a new Instagram post

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To keep up with the branding guidelines you have set on your online shop, you have to be consistent not just on the number of posts but on the quality of the images you post. For a brand, you have to keep your gallery or inventory attractive and with brand recall. Keep it neat and there must be a visually appealing pattern whenever customers browse through your collection. After taking good photos, upload them by set or by batch with complete details on the captions such as the type of clothing and the price. You might want to just hang the clothes or have models wear them!

7. Create original and official hashtags

Include hashtags in your posts

This is a supplementary branding technique. In all your posts, your shop must include an official hashtag or hashtags. This will give your items brand recall and it will make it easier to track buyers or anyone who shares your post. Also, if ever you think about creating a promo in the future, using hashtags will help you monitor those who join.

8. Promote your shop

After the second stage of completing your Instagram clothing store, it is now time to search for customers. The best and quickest way to do that is to promote your shop. You can use your personal social media accounts to share the link to your Instagram account. Don’t forget your hashtags in case your page goes viral so that they have something they can associate your shop with. If you want a more expensive way of promotion, you can do paid advertisements. To do this, you can consider creating an online ad or making your normal post into a sponsored post. This would cost you money depending on the days you want your ad to run and your target market.

9. Stay active and engage with the customers

Respond to customers in your page

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Now that you have gained followers and customers, you must be prepared to be always connected to them and ready to answer their queries on your Instagram shop. Monitor every notification and make sure to respond to comments on the items posted. Also, be open to conversations via the direct messaging portion. There might be other ways that your customers are reaching out to you. Be patient, be friendly, and prepare to answer questions daily. In this way, you can maintain good feedback and customer satisfaction. After all, you are now an Instagram seller.

These are just the tips to start your journey into becoming an Instagram clothing store. There are much more you can learn as you improve on being an online seller. It is very different from a traditional shop because this is digital. Technological advancements and social media trends are some things you must watch out for. Want to venture into small businesses? Start online and share your experiences in the comments below!